- Secret #1: Decide on your Service Vision. Define your service vision in detail, with the customer as the focal point.
- Secret #2: Discover What your Customer Wants.
- Secret #3: Deliver What the Customer Wants…Plus 1%
What is the first secret of creating raving fans?
The first secret is “Decide what you want.” Creating raving fans begins by first deciding what your vision of your company”s relationship with your customers should be. Aspects of your vision are open to change, but you first need to determine your ideal vision for the typical customer you hope to serve.
What is the book Raving Fans about?
Raving Fans is a simple book that suggests many strategies that business leaders can learn and implement to dramatically improve customer service.
How do you make a raving fan?
- Know your company values.
- Target the right audience.
- Really get to know your customers.
- Give advice rather than information.
- Deliver more than you promise.
- Move your customers to a better place.
- Reward your best customers.
- Continually ask customers for their opinions.